Why BulletShares Indexes?
Nasdaq® BulletShares Indexes are built with the objective of combining the benefits of individual bonds and a diversified bond portfolio, Traditional bond portfolios typically hold bonds that mature over a number of years. This introduces increased reinvestment risk as the new bonds entering the portfolio are subject to the prevailing interest rates at rebalance. In contrast, BulletShares Indexes represent a specific year of maturity and terminate after the bonds in each Index mature. Investors can use products based on BulletShares Indexes like they use individual bonds, whether building traditional bond ladders or constructing more sophisticated portfolios designed to meet future cash flow needs.